The new 3 ad is wonderful.
Another in their series of unusual Japanese/story themed ads; it uses the idea of people throwing messages in a lecture theatre to symbolise text messaging and msn on your phone.
The ad is nicely done, it's light hearted and colourful as per the other 3 ads; and the underlying comparison is so absolutely spot on. Who couldnt fail to grasp the idea of your phone as a modern paper message in a classroom?!
A simple idea, a simple message, demonstrated in an involving and creative fashion. Isn't that what we all want from these kinds of ads?
Rob. We like 3.