Sunday, September 03, 2006

And further...

Going back to PC World again... I just started looking at their new tagline, and I have to ask why they even bothered.

"The Best of Both Worlds"

Riiiight, ok. They could talk about the best quality at decent prices, or maybe service and pricing, or choice and convenience.

...

No wait, they don't mention anything. At NO point do they ever signify what either of these two worlds are, or even hint at what it means. Yet because it is so vague, you can't work it out for yourself; and the only things I can think of it really meaning aren't things that apply to PC World anyway!

So we have a boring, unengaging ad with a dull, common phrase tagline that is left completely unexplained in both tv and print media. How in the world did this ad and agency strategy EVER win this business?! Either there was some serious sucking up or the people at PC World need to completely re-evaluate how they choose and deal with their advertising agencies. They have gone a step back from "Where in the world", and even that wasn't great...

5 comments:

Doug said...

I reckon they're talking about the physical shops & the web (ie. service and expertise from the shop, prices and convenience of the web)

At least I THINK that's what they're on about, and I suppose therein lies the problem!!

Agree it's a bit vague, nice to see yet another nondescript retail ad doing the rounds!

Rob said...

Thats what I thought, but there's not even ANY mention of 'the web' in the whole ad!

If they are advertising to inexperienced computer people (as that is their main market), then how on earth are they supposed to understand it if us computer literate bloggers aren't even sure?!

FishNChimps said...

For some reason I thought it refers to virtual nerd-dom and the real world in which most us live, and then remembered that Best of Both Worlds was the name of a particularly good episode of Star Trek TNG, where Picard becomes a Borg.
That just shows you how pointless the tagline is.

Rob said...

PC World - Assimilate With Us...

andrew said...

I hate to say it but the client is the Borg and the agency is the Federation.

As hard as the agency try, all there ideas get assmilated into..er.. exactly what has gone before.

You can just see it,"Great ideas, now how can we make them 'us'".

Eventually the agency stops trying and they become just like the client.

Client fires agency and moans the trade press that they didn't want to call a pitch but the agency had run out of ideas.

Next agency presents some brilliance.."Great ideas, how can we make them 'us'?.......

RESISTANCE IS FUTILE

By the way, how did come a bloke called Number 2 gets all the women?