Sunday, September 10, 2006

Nike - Hurt

The new Nike ad is quite interesting. It uses Johnny Cash's amazing cover of Hurt (by Nine Inch Nails) alongside the idea of athletes hurting from effort and so on.

Although the song fits in many ways, I do find it an extremely odd choice. Particularly considering the original is about Heroin addiction...

2 comments:

Andrew said...

I haven't seen it yet, but I like the sound of it.

I have seen the Sharapova ad in the US (I feel pretty). Perfect - thank God for her and Nike she's won something again though. Love the enabling thought that modern sport isn't out of bounds for women who want to be feminine.

Rob said...

Definitely.
It's about time too in many respects, finding a balance between respecting women for sporting ability, but not turning their femininity into a "isnt she pretty" sideshow.

As for this ad, the song is just wrong. People who know the song know that it just doesnt mean what it's being implied to mean. A case of someone reading the lyrics instead of understanding them. Shame, as the idea is good.