Friday, April 13, 2007

When Banging Your Head on a Brick Wall is Not Enough...

Oh for the love of god.

I am joined to the SoFlow group for adrants, and this enquiry came in earlier today:

"A client of mine is a traditional advertising agency who have asked me to help them source a technical consultant to help them implement a security policy to protect download and manipulation or spoofing of their client TV commercials when used online.They ask "is there any guaranteed method for preventing downloads and preventing manipulation or spoofing of the material? Can we as an agency place our adverts on the web in a secure way?"

I mean seriously, how behind the times must this "traditional" agency be. Well, for a start, just "using tv commercials online" is NOT the way to win your internet audience. Secondly, are you just stupid? Trying to "stop" people spoofing your ads... even if you suceeded, god knows what damage you could do to the brand by enforcing it.

This just reinforces why we needed agencies like HHCL. Thank god for their offspring (mother, naked, cpb, cynic etc) in keeping the spirit alive.

10 comments:

Marcus Brown said...

Loook, this is all very well and good but when are YOU going to do your iPod singing?

Rob @ Cynic said...

Just because you're nice to my agency doesn't change the fact you are a naughty, naughty 'Scorpions' shit-stirer. :)

Rob (ad pit) said...

Im contemplating it Marcus, will depend just how out of tune I am...

I only picked Scorpions because you put it on your list! If you didnt want to do it you shouldnt have put it on there!

Anyone got any comments on the post?! ;)

Rob @ Cynic said...

Comments with no relevance to the interesting and well-argued post? Welcome to my World Mr M, welcome to my World ...

And yes, I was bloody stupid about the Scorps ...

Rob (ad pit) said...

Yes, I am fully aware of that irony... though I usually do try to post at least something relevant amongst the madness!

Rob @ Cynic said...

Yes you do ... that's fair.

So here you go, "I agree"

Rob (ad pit) said...

What insight...

lauren said...

To be fair, rob m, you did make a reference to headbanging.. of course everyone's going to talk iPod singing and scorpions (stupid fucking band).

and if this traditional ad agency wants to try and protect their 'online content', i think you should tell them to put a big fat warning on their ads saying "do not take the piss out of us and upload it to youtube". that should work. it'll work brilliantly, in fact.

np said...

Oi Campbell. We like YOUR blog as a youthclub, behave.

Lauren, well said. If anyone 'spoofs' there ad they should be grateful anyone takes notice.

Rob (ad pit) said...

Thanks Lauren and NP, very true.

"please don't spoof our ad" = Lots more people wanting to spoof it.

"You are not allowed to spoof our ad" = Lots more people wanting to spoof it + bad publicity + brand damage