Oh for the love of god.
I am joined to the SoFlow group for adrants, and this enquiry came in earlier today:
"A client of mine is a traditional advertising agency who have asked me to help them source a technical consultant to help them implement a security policy to protect download and manipulation or spoofing of their client TV commercials when used online.They ask "is there any guaranteed method for preventing downloads and preventing manipulation or spoofing of the material? Can we as an agency place our adverts on the web in a secure way?"
I mean seriously, how behind the times must this "traditional" agency be. Well, for a start, just "using tv commercials online" is NOT the way to win your internet audience. Secondly, are you just stupid? Trying to "stop" people spoofing your ads... even if you suceeded, god knows what damage you could do to the brand by enforcing it.
This just reinforces why we needed agencies like HHCL. Thank god for their offspring (mother, naked, cpb, cynic etc) in keeping the spirit alive.