Monday, October 10, 2011
If We Churn Churn ... Churn Churn Churn
The new Yeo Valley ad is just brilliant. Who would have thought they could top comedy farmers rapping? Well they have.
Everyone knows the boyband cliche's, but they are done superbly here; mocking in a loving way the poses and styles (even harmonies) of these kind of groups.
The idea of singing farmers is strong, and the branding is nicely either underplayed or part of the humour so it doesn't feel like you are being shouted at.
When we talk about better engagement, being bold and building emotional connections, this is the kind of thing we mean.
Ranted by Rob Mortimer (aka Famous Rob)