Friday, March 16, 2012

When a man loves a campaign...

Disclosure - This is from the agency I work for, though I wasn't personally involved.

I love that moment when you walk around the office and see a great campaign idea and wonder if it will ever get approved, only to find it has already.

The campaign needed was to promote JT's MyCool Bolt-ons, so why not get their namesake to help promote them...?

I think it's great to find a celebrity campaign that doesn't take celebrity seriously, and to find a legend* of music who isn't afraid to have a joke.

*Not my musical cup of tea personally, but millions love him, seriously, his best selling album has sold over 15m copies!

1 comment:

toto said...

haha, great stuff :]]