- Any brief with a deadline of less than 2 weeks = 10% mark up
- Any brief with a deadline of less than a week = 30% mark up
- Any brief with a deadline of less than 48 hours = 60% mark up
- Small project with no client brief = 5% mark up
- Major project with no client brief = 20% mark up
- Client brief - badly written and confusing = 50% mark up
- Changes to client brief = 5% mark up per change x number of weeks after initial brief
- Client only accepting their own copy = 1% mark up per word
- Filling blank space = 10% mark up per space filled
- Client sends urgent brief and is then completely unavailable for the next week = 20% mark up
- Agency presents creative execution that is a million miles off brief for no justifiable reason = 5% discount per execution
- Agency strategy ignores business problem = 20% discount
- Agency strategy ignores customer = 50% discount
- Agency turns up their nose at DM brief = 10% discount
- Agency steal execution idea from music video or online sensation = 20% discount
- Agency design is so minimalist that no-one can read it = 20% discount
- Agency strategy includes any mention or reference to "being so annoying that people will remember it" = 50% discount
- Agency suggests taking a well loved song and changing the words to the brand name = 50% discount
*In the literal sense, not the behavioural economics sense.
Image from - http://farm4.staticflickr.com
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