|You can't even say Summer... I know we don't|
really have one in the UK, but that is ridiculous.
What a horrible mess of perception. A largely public funded event around togetherness and national pride, and as part of it we get Logocop.
If people are misattributing your sponsorship, maybe you haven't been utilising it in the right way.
Now protecting an investment is all well and good, but I hope the brands involved are aware of just how much negative publicity they are getting.
If it was my money, I would be far more scared of my brand being perceived as funding and encouraging a bunch of faux-police state brand wardens with no compassion or care for small businesses, than I would a bit of misattribution from an event that will have your brand plastered all over it.
|If you sell 'Golden Skin - Summer Bronze lotion'|
you are screwed this summer my friend...