Friday, November 30, 2012

Gaming Post No1

Interesting to see yesterday the THQ Humble Bundle using a bit of behavioural thinking as part of it's charity offer.

Go onto the website and you can get a selection of well known and pretty decent THQ games for whatever price you choose over $1. Given that most of these games are £10-20 each on Steam right now, that's a bargain.

The smart thing, is that the best game is only unlocked if you donate above the average donation figure. Subtly dragging the average price up, and ensuring that people are likely to pay at least a few dollars for it. (Average was $5.70 at time of writing)

The second smart thing is that when you choose your payment amount, you can choose how the payment is split between the games publisher, the charity and the company paying for the hosting. This makes it unlikely that anyone would choose for the publisher to get none of the cash.

Thirdly. Pirate games on the PC are a huge huge problem. One publisher believed over 95% of the copies of one of it's games were pirated downloads. So offering a cheap and legitimate way for people who might otherwise pirate to get hold of these games is a sensible idea. After all, if they get £1 each from people that would otherwise have got it for nothing, that's a useful extra income.

It makes a huge change for a publisher to actually think smartly about things, rather than the usual shouting and ranting about piracy, which they usually solve by adding security that only damages real buyers.

If you haven't bought the humble bundle yet, it's a great package, at a bargain price. Nice to reward some good thinking too.

THQ Humble Bundle

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