There has been a sad reminder this week that many people are still nowhere near as civilised as we might expect in 2013.
You may have seen the latest Cheerios ad from the US. It features a little girl asking her mum about the product. It's a little bit cheesy, but the ending is quite sweet.
It has however, managed to cause a huge amount of controversy on You Tube and other places for one simple reason, the mum is white and the dad is black.
Now I know what you are thinking, You Tube comments are usually the lowest form of social commentary in the entire world. But the fallout from the argument has moved on into Reddit and other sites too. The replies being made were so bad that the company had to disable them from the ad.
There is no argument to be had. People of different ethnic backgrounds fall in love and marry, just as those of the same ethnic background do. I can't imagine that anyone at the agency nor General Mills even gave a second thought that the ethnic make up of the family might be an issue, and it would be incredibly sad if they had to.
I'm glad that General Mills live in the modern world. I really hope they stand by their campaign, and don't feel pressurised to have an all black or all white couple in the next ad. I know no company wants to lose sales, but I guarantee they would lose more sales by appeasing scummy racists than by reflecting the multi-cultural, open world most of us recognise.
Edit: Apparently General Mills have said they will refuse to withdraw the ad. Adding: "There are many kinds of families, and Cheerios just wants to celebrate them all.” Good work.