The Onion absolutely hit the nail on the head after Sony's ill fated Web tv dodaah whatsit for the worlds biggest tech gamble (PS3).
Sony Releases New Stupid Piece Of Shit That Doesn't Fucking Work
Showing posts with label ps3. Show all posts
Showing posts with label ps3. Show all posts
Tuesday, February 10, 2009
Friday, March 23, 2007
Why Guerrilla Marketing isnt Dead
I must interrupt my Future Marketing Summit posts (one update left plus my views to come!) to mention a fantastic piece of Guerrilla/Ambush marketing on behalf of the Xbox 360.
As you may know, the PS3 launched yesterday in the UK; to surprisingly little enthusiasm. It sold well, but not with the mania we expected.
However, some kind people went and handed out free camping chairs to those who were waiting outside stores before they opened.
The chairs have written on the back "Shouldnt have kept you waiting", and the url www.shkyw.org.
Which of course...
As you may know, the PS3 launched yesterday in the UK; to surprisingly little enthusiasm. It sold well, but not with the mania we expected.
However, some kind people went and handed out free camping chairs to those who were waiting outside stores before they opened.
The chairs have written on the back "Shouldnt have kept you waiting", and the url www.shkyw.org.
Which of course...
Sunday, February 25, 2007
Sony Sony Sony
Why are you killing the Playstation 3?
Why are you completely screwing over the customer for short term cost cutting because you raised costs so much to try and win the DVD format battle?
I know this isnt an ad comment, but it just completely tarnishes the whole image of Sony; at a time they REALLY need to improve it.
All the good work done by agencies to create good ads is being blown to pieces by a constant stream of stupid moves and bad PR.
Someone at the top of Sony has to start looking into what is going on at SCEJ (Sony Computer Entertainment). What was saving the brand looks like it could end up destroying it; and Sony has so much history and still so much potential... lets hope they dont let it.
Why are you completely screwing over the customer for short term cost cutting because you raised costs so much to try and win the DVD format battle?
I know this isnt an ad comment, but it just completely tarnishes the whole image of Sony; at a time they REALLY need to improve it.
All the good work done by agencies to create good ads is being blown to pieces by a constant stream of stupid moves and bad PR.
Someone at the top of Sony has to start looking into what is going on at SCEJ (Sony Computer Entertainment). What was saving the brand looks like it could end up destroying it; and Sony has so much history and still so much potential... lets hope they dont let it.
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