Ah Sony. Once my favourite consumer electronics brand, now in a seemingly large doldrum.
Nice to know that they appear to be back on the right track in Asia at least.
Lovely idea, wonderful message, and nicely produced.
The idea of electronics not being seperate pieces of metal, but actually being devices through which we capture and find our own humanity is quite profound but entirely accurate.
As I can profess from the amount of time my walkman/minidiscs/ipods caused impromptu and embarassing dancing on the bus, and from my love of photography and film. Electronics do make us human. Its a wonderful insight, and I hope the ads continue as good as this.
Find out more about the praise this ad (his brand work) is rightly getting at Rob Campbells blog