Sunday, November 26, 2006

Wheres the Beef?!

Just seen the print ads for Burger King, talking about the 100% beef nature of one of their burgers. (Or all of them possibly).

Not sure whether there is much clever planning going on there, it doesnt feel like it; but they are some very nice executions:

"As much beef as is mathmatically possible"
"Beef, the whole beef, nothing but the beef"
"99.99999999999999999999999999999999999% is just not good enough"

Nice copywriting there.


Northern Planner said...

I wonder if that's actually the point. They seem to be positioning themselves as an antidote to faffy female dieting and fitness.
Depressingly, it will probably work

Rob said...

It does seem that way, though if you think about it; talking about being 100% beef also implies a sense of no-added crap, no nasty filler.

Its almost advocating beef purity, whatever that is.