There are so many ads that everyone remembers. I wanted to update my "inspiration" section; but realised that I would probably just post 5 ads by John Webster and a couple by HHCL, so instead I thought about ads that you wouldn't expect to have had an impact on me but did.
As pretty much the head of the school magazine (aged about 11/12), the motley crew of 4/5 decided that as part of our stream of consciousness randomness we would write an entire article/sketch based upon the character from this ad.
The second verse of this ad is possibly the greatest piece of alliteration ever seen on a tv ad.
This ad alone made me buy a Minidisc, and Chinese Burn by Curve was the first CD I ever copied to it. *sigh* I still love my MD.
For pure brilliance in getting the point across without complication.
And finally (for now). Watch Out They Taste Curly...brilliant.
Actually, I do recall when I went on a uni trip to DDB in London; they told us how the previous agency had lost the account after the creatives or producers (I forget which) put themselves in a completely self indulgent piece of rubbish after previously making reasonable ads! Sadly I can't find it anywhere...