Watching part of Britz last night made me think about how the way you treat people can affect what they become. The drama implied strongly that if you treat minorities like terrorists you will actually force them away and give them more encouragement to do so.
I started to wonder whether that is the same in adland. One of the things that most irritates me about ads is how many of them appear to treat the public as if they are stupid; as if they need everything spelling out and repeated s-l-o-w-l-y to be able to understand it. I wonder if this attitude actually causes the public to see ads as dumb, and not to read them with any sense of intelligence.
Does dumbed down advertising damage advertising that treats people with respect?