Why it that so many companies seem to believe their product or service is the most important thing in the world to their 'consumers'? I keep noticing it in ads at the moment, and it's quite an irritating trend.
For example: Specsavers. Yes, we know that glasses are expensive and people want to pay a fair price for them. But acting (as their latest ad does) as if buying expensive glasses can cause a nervous breakdown is overstating their importance just a little it seems.
Ok, so it's played for comic effect; but it feels like they mean it.
I hope one day soon brands are going to realise that no matter how aspirational they are, they are still selling products and services. Maybe by better understanding that they are not important they can fit more appropriately into peoples' lives and actually increase their importance by understating it.
What do you think?
Image from sisk-o.stumbleupon.com