Ah the terrible wonders of Just for Men advertising. Creeping out of the sludge of hard sell manipulative dirty old man land is this new gem.
Yet another interesting NPD idea killed by advertising so terrible that even Gillette wouldn't touch it. (Though they both come from the 'state the obvious and then make it more obvious then scream it til you pass out' school of hard sell that I hoped had died out 10 years ago.)
The only thing that this ad says to me about growing old is that baldness isn't as bad as you think when hair topped over 50's have to put up with this shite.