I find these ads far more interesting than most of Droga's other work because they had to do battle with a category that is hardly reknowned for its creative approach ... and yet, based on a truth that will make people sit up and take notice ... they did it.
It might not be as sexy as some of their other work, but it shows they can adapt and yet still be intelligently sharp and that's a great thing to be.
1 comment:
I find these ads far more interesting than most of Droga's other work because they had to do battle with a category that is hardly reknowned for its creative approach ... and yet, based on a truth that will make people sit up and take notice ... they did it.
It might not be as sexy as some of their other work, but it shows they can adapt and yet still be intelligently sharp and that's a great thing to be.
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