[Please note: It's late and I may edit this majorly tomorrow]
A lot of advertising's ills are often placed at the foot of planning. We get accused of being against or stifling creativity, of being account men in disguise, of wanting to please the client not make better work.
Well that's not my idea of planning.
Planning to me is exactly the opposite of limiting creativity, it's about finding information and making great briefs (whether written or verbal, that's another debate) to create better work.
I know a lot of planners are frustrated creatives, and maybe that's true to some extent. But that's exactly why I wanted to be a planner. I know I am unlikely to ever make world beating creative, but I know that I can help others to make it. Or help make sure that world beating creative also creates world beating reactions or world beating sales.
I am not the sort of person who thinks they know everything, I won't sit there thinking I know better; I just try my hardest and say what I think is right. But also, I am not here to make up the numbers. I truly believe if I keep learning and keep working hard I can make a difference to our industry. It might be a small difference, but It's there for the taking.
There are truly great people in this industry that inspire me every day. Some planners, some creatives, some even (ha) account suits. Some I work with, some I just know (and hope to work with), and some I've never met (and hope to work with). It's those people who give me faith that not only can we make better work than we do now, but we can do it whilst producing better results for clients AND making ads that people enjoy and appreciate instead of hating.
Ad land is there for improving, I hope I can eventually help out.