It's that time of year again when I get irritated by the countless clips of red and white frivolity that pass by our screens.
So let's see what's out there...
Argos - Gifts
There's nothing here we haven't seen before in a Xmas ad, but it's done in a nice way. The tone is nice and it makes a good example of how to do traditional Christmas advertising.
Specsavers - Kitty
The usual joke with a reasonable punch line. Problem is it feels cheap, unlike the good TV work this feels custom made for the web, with a 1999 web budget to match.
Apart from the fact that without the VAIO and PSP branding it as Sony, this could easily be a fallout of the Toshiba ad from earlier in the year... only less cool and with cheaper graphics.
That sounds harsh I guess. Its nice, doesn't blast jolly old seasonal cliche's and is very watchable.
Maccy D's - Xmas menu
Not quite up to the standard of the excellent poem ad, but there is something joyful in the ripping of old panto traditions... and who doesn't enjoy comedy involving cranky old ladies? Oh. Never mind.
John Lewis - Sweet child O mine
As I mentioned previously, this is just wonderful. Would you Adam and Eve it, great ads at Xmas?!
DFS - All I Want for Xmas