Flashmobs are officially done it seems. In one swoop E4 just ripped the living daylights out of the kind of overly rehearsed model filled pose-a-thon flash mob that no one really likes anymore.
This video is just brilliant. The cheesy track from Black Eyed Peas, the pouting posing models doing dance moves that only a professional dancer would ever do. The second piece of music is spot on. The craziness that ensues feels spontanious and is funny. The balloon pop is the funniest thing I've watched all year.
Best of all, from a strategy point of view it feels perfectly like E4. Slightly edgy, slightly cooler than the mass market, but not likely to offend anyone in its reach.