Friday, October 15, 2010

Why Agencies Need to Be Able to Act Quickly

All that needs saying here is Oakley shades and Chilean miners. For the cost of 35 pairs of shades, Oakley got worldwide press coverage and 35 sets of product placement on the biggest story in the world over the past week.

If that doesn't tell you the ability to let your agencies act fast is important, nothing will. Whoever signed off those shades deserves a promotion.

2 comments:

AdamAndDan said...

They probably got that promotion - great agile thinking!

Promotional Products said...

This was a brilliant campaign. I was listening to a podcast saying that this was cheesy by Oakley, but I would completely disagree. They jumped on an opportunity to provide their product to those who truly needed it. Just brilliant work.