Let's start by saying I quite like the new Drench ad. However it does appear that the script idea is quite familiar...
Tango Drench Script
We want to recreate the effect of being Tango'd Rehydrated.
We take a documentary voiceover guy doing deadpan.
We show people in an ordinary environment.
The family is hit with fruit water
No, I mean really hit with fruit water. In a big way.
But it's not as good a tango rehydration effect as Tango Drench
You know when you've been Tango'd That's Juicy Drench
http://www.campaignlive.co.uk/theWork/news/1066829/Drench-smart-hydration-people-CHI---Partners/
1 comment:
Its awful, such a copy and soooo badly done, tacky and uneffective.
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