Tuesday, September 06, 2011

Sharing the Wealth

As you may be aware, a number of blogs I read (plus this one) are ocassionally printed in Campaign Magazine's 'best of the blogs' section. A few people have asked me the the question over usage and payment, so I though it was worth discussing here.

"Don't you think you should be paid for them using your work?" I am asked. Well, if you look at it on a basic level I can see the similarity between a magazine printing my writing and them printing a column by 'another planner' (E.g.: One whom I would never claim to be anywhere near as smart as!).

However, I wouldn't be writing this content if I didn't want to do so anyway, this content is here because it is something i want to express an opinion on. I didn't start my blog to get paid, I started it to get my voice out there, which appearing in magazines helps to do. The blog served its' key purpose of helping me get into planning, and it helps me to keep thinking and to talk with other intelligent people in adland.

The other works are columns purposely constructed and paid for, they have to hit deadlines and need to meet much better editorial standards than my rantings. If I was writing to those timeframes and contraints I would want paying, but the point of a blog is the freedom not to be limited.

So the answer is: not really no. I don't mind not being paid when my blog writing appears in magazines, it's always credited to me and treated with editorial respect so I don't see the problem.

The other good thing is the amount of exposure this kind of thing provides for planners outside the London circle. I have seen planners in Sheffield, Leeds, Manchester and other places included recently; for an industry that too often silo's itself into small areas I think this is very healthy. A small step towards breaking the out of date perception that (even in a digital world) not being based in London somehow makes you an inferior agency or talent.

No one in America claims CPB are rubbish because they are in Boulder, Colorado; no one dismisses W+K because they are in Portland not New York; the sooner we all start to respect each other the sooner we can start fixing the problems of our industry and regaining real creative trust from our clients. The prevelance of northern planners being published is a good start.

1 comment:

Rob said...

Good on you matey ...

While money is important, this obsession with getting cash at every opportunity is basically stopping us from getting offered the bigger opportunities. The old, 'short term gain for long term pain' comes to mind.