After jumping the shark with their last work, T-mobile have gone away and come back with something much much better.
They have kept the idea of sharing, kept the nice strategy of moments that you wish to share, but moved on the creative to produce something new.
It's a little Trigger happy esque, but that is no bad thing. Instead of being all out cheesey it builds and twists, creating a genuine moment of warmth and a real feeling of something you would share.
Some brave and comical actors crossed with a sketch from Beadle's About, and you have something that is funny, charming, and makes T-Mobile feel like a brand that understands Britain and the people within it.
A perfect way to take a campaign that was starting to date quickly and bringing it back onside.