Wednesday, April 18, 2012
Now this new work from Tipp Ex is the very definition of engaging comms. It doesn't feel like ad comms at all, it has a silly central premise that gives you a small box and invites you to play around, and other than setting up the box it barely even mentions the product.
20 seconds isn't a score for measuring engagement, but 20 minutes spent playing with a brand produced activity? That's engagement in a context that is relevant.
There is little arguing with the finished product. A relatively low budget piece of work that drags you in and gives you content that makes you want to share it. No need to white-out that.
Ranted by Rob Mortimer (aka Famous Rob)