So Coors have decided to try and sell Carling as a refreshing tasty beer in the regions of Stella or Budweiser... the ad is the usual flowing beer shots and closeups of malty coloured stuff.
But this all begs the question, who the hell buys Carling because of how it tastes?!
Even the most ardent Carling drinker must concede that it tastes like out of date sewage water with a bit of fizz. People buy Carling because it is cheap, but most importantly because it is EVERYWHERE. Like McDonalds, you dont think its that good, but you know what you are getting.
I can understand the desire to make more profit on it by going upmarket, but please... Coors have so many beers to choose from to do that, and this isnt one of them.