I dont understand what it is with haircare ads and rubbish voiceovers. Its not like its been dubbed from another language, they just have a guy who cant read without sounding like a slightly stiff robot.
I had a discussion the other day with an account planner about how cigarrette and alcohol advertising becomes better because clients are forced to go wth better ideas over safe dull ones... and he said about how haircare products have no restrictions, and are all rubbish.
This is case and point, with unconvincing dialogue spoken so poorly as to be cringeworthy. The whole ad sounds contrived and disjointed, yet the underlying principle (the "dont tell anyone about this, its our secret!" message) has the potential for some outstanding creative work.
That said, my parents just bought some Tresemme products... and im pretty sure they had never heard of them before...
So bad it works. The founding principle of Haircare ads.