Lets start with stating very very clearly that this is better than the BIGsmall campaign.
To sum it up; woman crashes boyfriends model plane because he shut the car door with his feet. 'Show the car some respect'.
Its a nice idea, its not overly complex and it doesnt feel like its been used a hundred times before (as so many car ad ideas have). It has potential for a long running series of executions, and is pretty funny.
A nice start to the year for Toyota. Nothing spectacular, but a solid ad with potential for more.