Monday, January 21, 2008

What the Fivehundred?

Just seen the new Fiat tagline on their ads for the 500.

"You are, We car"

I am struggling to decide if this is brilliant or rubbish... any thoughts?

3 comments:

Anonymous said...

hello love the car

Rob Mortimer said...

The car is great!

Cynical Rob said...

I remember when the taglines were great [eg: Built By Hand By Robots] but the cars were shite - now in typical unpredictable Italian style, the cars are great and the taglines are rubbish.

What the hell does that even mean??? It's self indulgent bollocks - but I can't tell if it's the influence of the prima-donna agency or the flairy wank of the Italian client