The problem with hyped ads is that they rarely live up to expectation, with the possible exception of Honda's Grr. Well, here is Fallon's Grrilla...
Hype means that instead of 10 "It's good" reviews you get 5 "Not as good as the original" and 5 "ad of the year!" reviews. People drastically over or under rate the ad because of what came before it.
A good ad with a good soundtrack. Good idea. Good Follow Up. But, it's just that; good. Not great, not exeptional, not the wonder we were expecting. Also, seeing people spoils its transformers like quality. Problem for me is, if this was their second best idea... what's next?
Maybe the fall of the BIG ad starts here... discuss.