Tuesday, March 25, 2008

Credit Where It's Due

I love the new Visa ad from Saatchi and Saatchi. A credit card ad that doesn't go for hard sell, and rather like Mastercard goes for a truth, a proper insight.

If adding Richard Huntingdon to the staff helps Saatchi's other campaigns as much as it appears to have helped this one then things are definitely looking up for them.


David Mortimer said...

Not seen this ad before. It's a nice idea and well made.

I'll be interested to see if they can come up with as many interesting executions of this idea as the Mastercard one.

FishNChimps said...

I can't think which insight Mastercard's advertising was providing, considering the general lazy cackness of their couple-travelling-around-the-world campaign from last year, but this Visa example is damnably good. I like the way that a supposedly surreal scenario unravels to tell a believable story.

Rob Mortimer said...

David: Indeed it will

FnC: Well, MC talks about how its just a card, but how that card can be a large part of other parts of your life.

Compared to some hard sell credit ads it's pretty well thought out.

The problem with Mastercard ads is the executions are often really rubbish.

Cynical Rob said...

So what's the insight here guys?

The softer sell?

OK, I'll buy that but interms of the execution, I don't see a single thing that can be classed as a new insight, especially interms of the category.

Don't get me wrong I like the spot - even though it's positioning VISA much closer to the territory where Mastercard have traditionally played in [everyday spending] however
for the life of me I can't see where the executional insight is, to me it's just a nicer version of an old story.

Age said...

I have to agree with Rob here... I like this ad but I don't really understand the idea. I also don't want to think where he's hiding his credit card for the first part of that ad! hehe