Friday, March 28, 2008

Before You Create Your Next Online Video...

Google have finally started to understand how to help keep those You Tube videos appearing: Improved stats and monitoring. Helping not only advertisers on the site, but all the agencies, companies and record labels who add videos.

" YouTube Insight is "a free tool that enables anyone with a YouTube account to view detailed statistics about the videos that they upload to the site," the company said on a team blog. Uploaders will be able to see how frequently videos are viewed in different parts of the world, "as well as how popular they are relative to all videos in that market over a given period of time."

Tracking Performance

Insight also provides, well, insight into how long it takes a video to achieve popularity and how a video behaves after popularity peaks.

The blog post studiously avoids mention of advertisers, except to point out to YouTube partners that "the more popular a video is, the more advertising revenue it can generate."

The tools "give a lot of context around the performance of video over time, where your audience is coming from, and how your message is connecting to your audience," YouTube Program Manager Tracy Chan said. "Effectively, YouTube has become an ad-effectiveness, or an insight-effectiveness, tool." "

Source: Yahoo

1 comment:

Cynical Rob said...

Aren't Google great :)