Another 1.30 ad? Oh good grief.
An old tv character? Please no.
90's throwback music? Give me a break.
Whoops.
This is officially our planning department's favourite ad of the year so far. It seems utterly pointless in its comedy brilliance, and then goes and adds a completely unarguable insight that makes the whole ad even better.
If you don't wish you'd made this ad, you probably shouldn't be in advertising...
8 comments:
Uh oh, looks like I shouldn't be in advertising...
ohno!, cultural gap, don't get it. British people are renowned for their "special" humor - must be the reason. Dang. :o)
Angus: It was a pretty bold comment to make, but bold comments always help spark debates so I stuck with it ;)
Helge: I think its a very British use of a British cultural landmark, with a very British joke at the end. So fair enough!
That.... was actually amazing!
Without doubt genius! Show me a better way to advertise 'bottled water' in this green day and age??
Creative? Check.
Awareness? Check.
Strong proposition? Check.
I do believe that the real 'brains' (see what I did there?) behind this campaign was the strategic thought...
In short, I am in love!
What I didn't know Rob (don't shoot me down) was that that character is called Brains....
I know, appalling.
Regardless, I'm still not sold. Perhaps I've fallen into the cultural gap too.
This guy seized the idea
http://uk.youtube.com/watch?v=MsxTFF4Y2yE
I expected something more from the ending after your build up, Rob!
I think I'm with Angus on this one, sorry!!
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