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Thursday, May 08, 2008

The Benchmark is Raised

Another 1.30 ad? Oh good grief.
An old tv character? Please no.
90's throwback music? Give me a break.

Whoops.

This is officially our planning department's favourite ad of the year so far. It seems utterly pointless in its comedy brilliance, and then goes and adds a completely unarguable insight that makes the whole ad even better.

If you don't wish you'd made this ad, you probably shouldn't be in advertising...


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posted by Rob Mortimer at 2:14 PM

8 Comments:

  • Uh oh, looks like I shouldn't be in advertising...

    By Anonymous Angus, at 3:33 PM  

  • ohno!, cultural gap, don't get it. British people are renowned for their "special" humor - must be the reason. Dang. :o)

    By Blogger Helge Tennø, at 10:20 PM  

  • Angus: It was a pretty bold comment to make, but bold comments always help spark debates so I stuck with it ;)

    Helge: I think its a very British use of a British cultural landmark, with a very British joke at the end. So fair enough!

    By Blogger Rob Mortimer, at 10:42 PM  

  • That.... was actually amazing!

    By Blogger RebeccaWho, at 9:29 AM  

  • Without doubt genius! Show me a better way to advertise 'bottled water' in this green day and age??

    Creative? Check.
    Awareness? Check.
    Strong proposition? Check.

    I do believe that the real 'brains' (see what I did there?) behind this campaign was the strategic thought...

    In short, I am in love!

    By Blogger Brains, at 9:51 AM  

  • What I didn't know Rob (don't shoot me down) was that that character is called Brains....

    I know, appalling.

    Regardless, I'm still not sold. Perhaps I've fallen into the cultural gap too.

    By Anonymous Angus, at 12:37 PM  

  • This guy seized the idea

    http://uk.youtube.com/watch?v=MsxTFF4Y2yE

    By Anonymous Andrea, at 12:31 PM  

  • I expected something more from the ending after your build up, Rob!

    I think I'm with Angus on this one, sorry!!

    By Blogger Age, at 11:37 PM  

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