Thursday, May 08, 2008

The Benchmark is Raised

Another 1.30 ad? Oh good grief.
An old tv character? Please no.
90's throwback music? Give me a break.

Whoops.

This is officially our planning department's favourite ad of the year so far. It seems utterly pointless in its comedy brilliance, and then goes and adds a completely unarguable insight that makes the whole ad even better.

If you don't wish you'd made this ad, you probably shouldn't be in advertising...


8 comments:

Angus said...

Uh oh, looks like I shouldn't be in advertising...

Helge Tennø said...

ohno!, cultural gap, don't get it. British people are renowned for their "special" humor - must be the reason. Dang. :o)

Rob Mortimer said...

Angus: It was a pretty bold comment to make, but bold comments always help spark debates so I stuck with it ;)

Helge: I think its a very British use of a British cultural landmark, with a very British joke at the end. So fair enough!

RebeccaWho said...

That.... was actually amazing!

Brains said...

Without doubt genius! Show me a better way to advertise 'bottled water' in this green day and age??

Creative? Check.
Awareness? Check.
Strong proposition? Check.

I do believe that the real 'brains' (see what I did there?) behind this campaign was the strategic thought...

In short, I am in love!

Angus said...

What I didn't know Rob (don't shoot me down) was that that character is called Brains....

I know, appalling.

Regardless, I'm still not sold. Perhaps I've fallen into the cultural gap too.

Andrea said...

This guy seized the idea

http://uk.youtube.com/watch?v=MsxTFF4Y2yE

Age said...

I expected something more from the ending after your build up, Rob!

I think I'm with Angus on this one, sorry!!