A while ago I talked about how the difference between Pepsi Max and Coke Zero was that CZ was trying too hard, whereas PM had a natural assurance.
Not here though. An ad with some nice ideas (Fabregas' shrug with the guitar), and even a 'product shot' gag (ruined by cutting it down to 0.2 of a second) ends up feeling a little contrived.
It's a shame, as the idea is much better than the usual star endorsement fare, and extended out by a few more seconds it would probably improve several-fold.
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