Wednesday, May 14, 2008

Pepsi Meh

A while ago I talked about how the difference between Pepsi Max and Coke Zero was that CZ was trying too hard, whereas PM had a natural assurance.

Not here though. An ad with some nice ideas (Fabregas' shrug with the guitar), and even a 'product shot' gag (ruined by cutting it down to 0.2 of a second) ends up feeling a little contrived.

It's a shame, as the idea is much better than the usual star endorsement fare, and extended out by a few more seconds it would probably improve several-fold.

1 comment:

Tom said...

that is unadulterated shit