Sunday, July 27, 2008

When people fail to think things through...

Morrisons have started putting special offers in the middle of their aisles.

"What a good idea!" someone probably said, we can show them our special offers while we put up our other prices.

Except... noone looked and realised that with these offers you can no longer get two trolleys down one side. Creating confusion and distraction as people try to avoid rsmming each other!!

1 comment:

Cynical Rob said...

Almost as daft as the buy-in-bulk German supermarket chain that spent a fortune opening in China only to find out that despite record store traffic no one was actually buying stuff ... mainly because in many Chinese homes, there's no room to buy food for the week, just for the day so the whole concept was rather superfluous.

Would love to have explained that investment to my shareholders :)