The new Snickers ad has been banned for being offensive (supposedly) to gay people. Sure I understand where its coming from, the dialogue has a couple of lines that might be construed as dodgy. Yet at no point is there an actual reference to sexuality, people are just reading far too much into things.
But there are countless other ads that have the exact same 'real man' message, McCoys crisps for just one example; and no one seems to care about them. So what is it that makes ad worse?
Well it isn't the production, the over the top destruction and comic gun firing are as good as the first ad; and the concept of trying to speedwalk away from danger is funny.
And the best irony of all, this ad is by the same agency that did the Heinz ad that was banned featuring two guys kissing.