*tumbleweeds blow across adland*
Really? After the brilliant Belong campaign, this is what follows it? Yes Carling has been in dire need of an improvement to its perception of quality. But Belong was doing that, it was moving it away from being the cheap beer of pissheads to feeling like the nation's lager place that it occupied in the 80s and early 90s.
The client may want to get the message out there, but I seriously doubt if anyone will actually care.