So apparently Carling is made from 100% British Barley.*tumbleweeds blow across adland*
Really? After the brilliant Belong campaign, this is what follows it? Yes Carling has been in dire need of an improvement to its perception of quality. But Belong was doing that, it was moving it away from being the cheap beer of pissheads to feeling like the nation's lager place that it occupied in the 80s and early 90s.
The client may want to get the message out there, but I seriously doubt if anyone will actually care.
1 comment:
I see your point and I agree that it's not most inspiring campaign around. However, in these times people are more value conscious and they want to know they are getting quality for their money. Furthermore, perhaps the most important aspect of the campaign is that it's BRITISH barley, try and think of a another well known lager that is British (ironically Carling is actually Canadian).
Matt(http://trendplanner.wordpress.com)
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