You know what will help us sell pizzas... the bastard lovechild of Barry White and Chuckie from Childs Play. That's who.
It feels like a blatant attempt at creating something that kids will latch onto and repeat in playgrounds. It might work too, but the scary looking puppet distracts from the charm it might have had.
There doesn't feel like any longevity in the idea. At least the best character based ads had creations with more rounded personalities, whereas although this has grown on me, it feels like it will get dull quickly as well.