The first few seconds of the latest Toshiba ad reminded me of the classic Trott branding opus of Hello Tosh Gotta Toshiba.
The rest of the ad was raised eyebrows and daft smile. It tries to fit an idea in there, but falls a little flat; but flatter squarer tube the execution works. There is so much going on you want to see it (or at least don't object to seeing it) again and again to make sense of it.
With enough post production to keep ILM moving in crunch Britain, it ain't half built well.
As a planner I suppose I should be complaining about the lack of strategy in there, but frankly this ad is a good argument that true planning also involves knowing when the execution is good enough to get a message across on its own merits. This is. That's good.
And its from Grey. Grey... Grey! Next you'll be showing me an M+C Saatchi ad with some subtlety.