Monday, February 16, 2009
Does this crap actually work?
It's such a huge waste of money. Surely any decent agency (given the freedom) could create something infinitely better with half that cost. In the financial situation we find ourselves in, surely its our job to say "Well, if you got rid of the pointless triple celebrity endorsements and produced something less blunt (hehe) and in your face we could halve your budget and still beat sales targets."
I find it hard to believe that any agency would recommend this route. It feels like a client that said "We have these celebs, now do something with them... and make it SELL."
Sigh... come on Gillette