I shall admit in advance that I don't fall into the target audience for this ad. I am male, I am over 16 years old, and I like ads to be at least in part interesting or engaging. So I am therefore unlikely to be swayed by Mamma Mia style cliche'd and contrived female pandering.
You might think I am being harsh, and I probably am. But this takes all the bad bits of the Diet Coke Break ads (female stereotypes, female faux togetherness, cheese board tackyometer) and removes the humourous payoff (I.e.: The point).
Another example of a brand ambassador ad struggling for purpose, an idea, and an execution. An ad that feels as patronising to women as the original Coke Zero ads did to men. Brand, Duffy, and agency are capable of (and have made) infinitely better, but this really lets the side down.
Someone once told me that Mother hate planners, well unfortunately for them on this evidence, they really could do with some.
Try a visit up north Coke. Look, we can do it too: *sip* Ahhhh that's darn refreshing. [PACK SHOT] *fade*.