One of my favourite Nike ads from W+K there, but I am perhaps even more pleased about the Frenchman's latest ad-venture.
After a year or two of terrible ads (this week's Campaign Turkey for one, last years 'Ad Pit Winner of Worst Ad of 2008 for another) Renault finally look to be heading in the right direction again.
If I ask you to name great Renault ads you will almost certainly say one of two:
1. Papa & Nicole
2. Theirry Henry - Va Va Voom
Both great campaigns that really demonstrated what we love about the French, whilst avoiding the things we hate! Yet, since then the brands work has been missing something, a certain style, flair, passion. Which for a French car brand is terrible. They had lost... well, their Va Va Voom.
But Cantona is back tonight, and this time its in a Renault; and for one I am really really hoping that this campaign makes the endorsement work. Because if there is one ex-player of recent times who exhibits French flair at its very best, its Cantona.