What marketing terms are you fed up of? What do you think we should replace them with?
Here are some of my hated ones, plus a few I've heard being discussed:
Brand/s - This is one of those where it makes sense to have a word that describes that essence of what a company/product stands for and does. At uni brand was the buzz word thrown everywhere, and that I believe is why people hate it. Indeed there was a conscious movement by many bloggers not long ago to stop using it for a month.
Consumers - No. People in all their diversity and difference are not simply a category of mindless purchasing zombies. Again, its a useful word in describing people, but really we can do better. It sounds like a big evil corporate mantra that anti-brand (heh) types would have a field day picking apart. We have to engage people, and if we treat them like sheep we are never going to do that except by luck. Why not just say: People.
Social Media - Not one of mine. I think it's a reasonable description. It could be improved sure, and it is getting overused... but it does its job.
Viral - Viral is not a thing. Viral is what it does. You cannot make a viral, you can make some content for your brand (heh), put it up on social media (heh heh) and hope. But if it doesn't work, it's not a viral. If no one likes it, it's not a viral. If all 30,000 views come from agency and client staff, it's not a viral. Why not just say: Content. If you must... Content that we want to go viral.
Regional Agency - Been over this one before. A patronising term that insults the work and staff of every decent agency outside the M25. And there are plenty thank you very much. Why not just say: Agency, UK Agency. If you must: Agencies outside London.