Wednesday, March 11, 2009

So Easy a Man Can Do It

I'm not sure why I hate this ad.

It could be the complete patronising tone.
It could be that the implied sarcasm doesn't give the ad the ironic excuse it is clearly looking for.
It could be the shite (beyond so bad its good, and into so bad its a stain on our industry) acting, that also fails to give the ad the ironic excuse it is clearly looking for.
It could be that its implied relationship is so outdated and insulting to both men and women. God forbid an agency try to do this the other way round.

Or it could just be that I don't get it.

Creating purposefully shit ads to get attention is all very well a few times. But when 20% of our industry's output is trying to be Barry Scott it just falls flat.

I see what they were aiming for but even if they'd have achieved it, it would have been pointless.
The product looks useful, why not find a better way to show that...

2 comments:

Jam said...

Irony.

So easy, even a monkey can do it!

Rob @ Cynic said...

If ads ridiculed women in the same way men are generally treated in most commercials today, they'd be outrage.