Tuesday, March 10, 2009

Hubbl;e Bubble Toil and Trouble

The new Aero ad is pretty good actually. Like most things these days it's inspired by a video found on You Tube; but the end result is original, fun, and backed by great music. And any ads featuring Bob Burnquist start a mark up with me.

Just two things though:

1. The Fallon Principle: Just because someone has given you budget for a 1min ad, doesn't mean you have to use it. The 30 cut is far better.

2. The Coke Principle: What in the name of Ogilvy, Bernbach, Webster and Draper is that bite shot about. It's awful, truly awful. I hope that it was client insistence that kept it in. Give us product shot, give us neon AERO logo, but please please don't ever give us that again.


Jam said...

The bite shot was a big, big mistake. You might as well have a super at the start going "this is an advert, so put up your cynicism screen now and hate what follows.

At least put it at the end, jesus.

Rob Mortimer said...

Exactly. It just spoils the rest of the ad, wastes valable media space, and slightly tarrs Bob.