Monday, November 02, 2009

I have a confession

Despite feeling like there is some interesting thought behind it, and despite being an interesting idea; I just don't feel any warmth towards the new Kingsmill campaign.

It seems like a good idea that has been lost somewhere along the way, and ended up being too long, too complex, and with quirkiness that has faded into weirdness.

It's a shame, as there is a lot of potential here to be saying something different around bread. The idea can be taken into lots of areas, they have already started doing Vox Pop versions, though a batch of B3TA style responses might affect that.

I think its just the execution here that is lacking for me.

2 comments:

simon billing said...

No need to agonize over this one Rob - it's fucking horribly acted, written, shot - plain and simple

Rob Mortimer (aka Famous Rob) said...

Oh good. I was worried my initial impressions (pre this post) were too harsh.