The new Marmite Election work is the latest piece of great work for the brand. Staging a Love it Party vs Hate it Party election alongside the general election. It's a smart idea, seemingly well produced and perhaps best of all, totally right for the brand.
The understanding of the brand is for me what makes this stuff so good; they took an insight that most brands would run screaming from and turned into a USP. That they stay true to this so many years later shows not only good agency leadership, but good client leadership. This is a brand that knows its tone of voice, knows its attitude and damn as near nails them every time.
I love it, I might add.