After being tagged by Rob C, here are my answers to his questions on 2010..:
1/ Best single thing [personal &/or professional] you did/achieved in 2010.
Being part of a decent TV ad where I was sole planner.
2/ Most shameful thing [personal &/or professional] you did/achieved in 2010.
Embarrassing lots of colleagues with the Agency Xmas Party video.
3/ Ad industry scandal or scoundrel of the year.
A tie between the 'Missing Planner' scandal and the grumpy genius scoundrel that is George Parker.
4/ Your overall rating for 2010 out of 10. [1 = shit / 10 = showoff]
7 - Mostly good but fewer exciting opportunities than last year.
5/ What do you think will be the most overhyped advertising related subject of 2011?
Gamification will probably start filtering through to agencies that don't understand gaming, and we will end up collecting XP and coins on everything.
I tag these questions to:
Adam and Dan